• Fun is Fundamental

    Serving fun while serving face. We're here to put some sparkle and sassiness into skincare.

  • Fab Formulations Backed by Science

    Science has never served so hard. Every product is formulated for effective results using scientifically proven ingredients.

  • Gorgeous for All Genders

    An equal serve for everyone. Sexiness is about how you feel and transcends sexual orientation. We want to help everyone crank their Sexy-O-Meter up to 11.

We use great-for-skin ingredients that are proven by research, from tried-and-trued heavy-hitters like Glycerin, Hyaluronic Acid, and Ceramides, to Prebiotics and Probiotics, and natural plant and fruit extracts.

On the fip side, we intentionally avoid or restrict potentially problematic ingredients, such as:

  • Drying alcohols
  • Fragrance
  • Parabens
  • Sulfates (including SLS and SLES)
  • Mineral oil

We’re an indie skincare brand that’s proudly Gay and Asian founded and owned. Pride is in our DNA.

One of my earliest teenage obsessions was skincare. Instead of looking at toys in the kids section, I was looking at moisturizers in the skincare section. As I grew up and navigated my sexuality, I saw that most of the beauty industry was aimed at feminine women, some at masculine men, but everyone else was left out. It wasn't for someone like me.

With Serve Labs, I wanted to create a fun skincare experience for everyone, but especially for the "everyone else". I’m pretty sure your skin doesn't care how masc or fem you are or who you love, but I’m absolutely sure you need to take care of it ;)

- JT